Last updated: 17.06.2026

This privacy policy explains how Fields of Dandelion Ltd (“we”, “us”, “our”), the company behind the artist Maddie Ashman, collects, uses, and shares your personal information when you use our website, social media channels, Discord community, mailing list, and related products and services (the “Services”). We comply with the UK Data Protection Act 2018, UK GDPR, and EU GDPR.

1. Who we are
   
   The data controller is Fields of Dandelion Ltd, 50 Liverpool Street, London EC2M 7PY, United Kingdom (company number 16692036). For any privacy question or request, contact info@maddieashman.com.
   
2. Information we collect
   
   – Name
   – Email address
   – Postal address (where you order merchandise)
   – Discord username and profile (if you join our community)
   – Records of your interactions with us, such as orders, event attendance, mailing-list activity, and competition entries
   – Technical data collected automatically, such as device type, operating system, IP address, and access times
   
   We do not collect special category data (such as information about health, race, ethnicity, religious beliefs, or political opinions) and ask that you do not send it to us.
   
3. How we collect it
   
   We collect information directly from you when you contact us, subscribe to our mailing list, join our Discord, buy tickets or merchandise, enter competitions, or use our Services. We also receive information from our service providers, ticketing partners, and social media platforms.
   
4. How we use it and our lawful basis
   
   – Purpose Lawful basis
   – Sending updates and marketing you have signed up for
   
   Consent
   
   – Running our Discord community Consent / legitimate interests
   – Fulfilling ticket and merchandise orders Contract
   – Responding to your enquiries Legitimate interests
   – Operating, securing, and improving the
   – Services
   
   Legitimate interests
   
   – Meeting our legal obligations Legal obligation
   – You can withdraw consent at any time (see section 9).
   
5. Children
   
   If you are 13 or older you can provide your own consent to use our Services. If you are under 13, a parent or guardian must provide or authorise that consent, and we will take reasonable steps to verify this. We handle children’s personal data in line with the ICO Children’s Code. A parent or guardian who believes their child has given us information without consent can contact info@maddieashman.com and we will delete it.
   
6. Who we share it with
   
   We do not sell your personal information. We share it with service providers who process it on our behalf (such as our email, e-commerce, hosting, analytics, and community platform providers), ticketing partners and venues, our label and distribution partner, social media platforms, professional advisers, and authorities where required by law.
   
7. International transfers
   
   Where our service providers process information outside the UK or EEA, we ensure appropriate safeguards are in place, such as UK or EU approved contract terms or transfers to countries with an adequacy decision.
   
8. How long we keep it
   
   We keep your information only as long as we need it for the purposes set out above, or as required by law.
   
9. Your rights
   
   You have the right to access, correct, erase, restrict, or object to our use of your information, to data portability, and to withdraw consent at any time. You can unsubscribe from marketing using the link in any email. To exercise your rights, contact info@maddieashman.com. We will respond within one month.
   
10. Cookies
    
    Our website may use cookies and similar technologies. You can control non-essential cookies through the banner on our site and your browser settings.
    
11. Complaints
    
    If you are unhappy with how we have handled your information, you can complain to the Information Commissioner’s Office (ICO) at ico.org.uk.
    
12. Changes
    
    We may update this policy from